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Glossary · Updated 2026-09-01

ADR (Average Daily Rate)

Total room revenue divided by rooms sold. What the average sold room earned.

ADR (average daily rate) = room revenue ÷ rooms sold. A hotel that earns ₦500,000 from 20 sold rooms has an ADR of ₦25,000.

ADR ignores empty rooms — pair it with occupancy to get RevPAR, the number that reflects both price and fill.

LodgeStatus insights reports track ADR automatically per day, week, and month.

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