How do hotels estimate monthly revenue?

Revenue ≈ rooms × occupancy × ADR × 30. A 20-room hotel at 60% occupancy and ₦25,000 ADR makes roughly ₦9,000,000/month in room revenue.

What is a good direct booking share?

Top independents push 30–50% direct. Every 10 points of share shifted from 18%-commission OTAs to zero-commission direct adds ~1.8% of total revenue straight to profit.

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Hotel revenue estimator.

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Rooms Occupancy % ADR (₦) Direct share %

Monthly revenue

9,000,000

RevPAR

15,000

+10pts direct saves/yr

1,944,000

Assumes 30 days and 18% OTA commission on non-direct share. F&B and extras add on top.

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